We are pleased that you are visiting our website www.patt3rnupldn.com and thank you for your interest in ‘Patt3rn Up LDN LTD Company Number 13126479’ 160 City Road Kemp House London EC1V 2NX. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context is any data by which you can be personally identified.

The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) and the UK`s Data Protection Act 2018 (DPA) is Patt3rn Up LDN of Kemp House 160 City Road London EC1V 2NX, e-mail:  [email protected]. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

General Information

Our data protection principles

• We handle the data transferred to us in a trusting and responsible manner and observe the legal provisions on data protection.
• Personal data is only collected by us if and to the extent that you yourself provide it to us with your knowledge.
• We do not sell, lend or give away your personal data. We only pass on your data to third parties without your consent if we are legally entitled to do so, e.g., in the event of a corresponding court order.
• We use state-of-the-art security technologies to protect your data from misuse.
• We want to provide you with a safe, smooth, efficient and personal user experience.

Security

We take appropriate technical and organisational measures in accordance with the legal requirements of the GDPR and DPA, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input of, disclosure of, assurance of availability of and segregation of the data. We also have procedures in place to ensure the exercise of data subjects’ rights, the deletion of data and responses to data compromise.

Furthermore, we take the protection of personal data into account in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or enquiries to the controller). You can recognise an encrypted connection by the string “https://” and the lock symbol in your browser line.

Relevant legal basis

In the following, we list the legal bases on which we process personal data. Should more specific legal bases be relevant in individual cases, we will inform you of these separately and in writing.

Consent (Art. 6 para. 1 p. 1 lit. a GDPR) – The data subject has given his/her consent to the processing of personal data relating to him/her for a specific purpose or purposes.

Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures carried out at the data subject’s request.

Legal obligation (Art. 6 para. 1 p. 1 lit. c. GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.

Protection of vital interests (Art. 6 para. 1 p. 1 lit. d. GDPR) – Processing is necessary in order to protect the vital interests of the data subject or of another natural person.

Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR) – Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

Your rights

Of course, you have rights with regard to the collection of your data, which we are pleased to inform you of herewith. If you would like to make use of one of the following rights, a simple message to us will suffice. For your own protection, we reserve the right, in the case of an existing enquiry, to obtain further information necessary to confirm your identity and, if identification is not possible, to refuse to process the enquiry.

1. a) Right to information

You have the right to request information and/or copies of the personal information stored about you.

1. b) Right to rectification

You have the right to request that personal information relating to you be corrected and/or completed without delay.

1. c) Right to object to processing

You have the right to request the restriction of the processing of your personal information, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defence of legal claims or you have lodged an objection to the processing.

1. d) Right to deletion

You have the right to request the erasure of your personal information stored by us, unless the exercise of the right to freedom of expression and information, the processing is necessary for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims.

1. e) Right to information

Where you have exercised the right to rectification, erasure or restriction of processing, we will notify all recipients to whom personal information relating to you has been disclosed of such rectification or erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort.

1. f) Right to data portability

You have the right to have personal information that you have provided to us handed over to you or to a third party in a structured, common and machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

1. g) Right of objection

Insofar as your personal information are processed on the basis of legitimate interests (Art. 6 (1) (f) GDPR), you have the right to object to the processing at any time (Art. 21 (1) GDPR).

If we process your for the purpose of direct marketing, you have the right to object at any time to the processing of personal information concerning you for the purpose of such marketing (Art. 21 (2) GDPR); this also applies to profiling insofar as it is related to such direct marketing.

1. h) Right to withdraw consent

You have the right to cancel your consent to the collection of data at any time with effect for the future. The data collected until the cancellation becomes legally effective will remain unaffected. Please understand that the implementation of your cancellation may take a little time for technical reasons and that you may still receive messages from us in the meantime.

1. i) Right to complain to a supervisory authority

If the processing of your personal information violates data protection law or if your data protection rights have otherwise been violated in any way, you may complain to the supervisory authority.

You can also exercise your rights of rectification and deletion most quickly, easily and conveniently by logging into your customer account and directly editing or deleting your data stored there.

1. j) Automated decision-making including profiling

You have the right not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you.

Objection to Processing

If we process your personal data in the context of a balancing of interests on the basis of our overriding legitimate interest, you have the right to object to this processing with effect for the future at any time on grounds arising from your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing is for the purpose of asserting, exercising or defending legal claims.

If we process your personal data for the purposes of direct marketing, you have the right to object at any time to the processing of your personal data for the purposes of such marketing. You may exercise the right to object as described above.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

Withdrawing consent

If we have obtained your consent to process your personal data for certain activities (for example, in certain jurisdictions, to use cookies) or your consent to send you advertisements, you may withdraw your consent at any time.

Data Subject Access Request

For clarification, you have the right to request confirmation from us at any time as to what information we hold about you and to request that we amend, update or delete that information. We may comply with your request in response. In addition, we have the following options: Ask you to confirm your identity, or ask you for more information about your request, and were permitted by law, refuse your request. (However, in this case we will explain the reasons for the refusal).

The Supervisory Authority

The Information Commissioner’s Office (ICO) in the UK is the for us relevant authority in matters of data protection. You have the right to make a complaint at any time to the ICO (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Data Collection When Visiting Our Website

Log Data

When you use our website for information purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognised the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit. For further information on cookies in general, please visit www.allaboutcookies.org and if you would like to learn more about the cookies we use on our website please read our Cookie Policy.

Contacting Us

When contacting us (e.g., via contact form, social media or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

When you register and open an account and when placing an order

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to us. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved on our part.

Order Processing

7.1 In order to process your order, we work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

Our payment service providers

• PayPal

If you select PayPal for payment processing, we will transmit the e-mail address you provided to us during the ordering process in order to complete your order. The subsequent payment process takes place exclusively via PayPal, without us having any further possibility to influence it. For more information on PayPal’s privacy policy, please click here.

• Google Pay

The provider of Google Pay is Google INC. If you select Google Pay for payment processing, we will transmit the payment details you provided to us during the ordering process in order to complete your order. The subsequent payment process takes place exclusively via Google Pay, without us having any further possibility to influence it. For more information on Google Pay’s privacy policy as a subsidiary of Google, please click here.

Use of your data for direct advertising

If you have provided us with your e-mail address when purchasing goods, we reserve the right to regularly send you e-mail offers for similar goods to those already purchased from our range. In accordance with the GDPR and the DPA, we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the processing purpose and – if relevant – additionally on the basis of the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) lit. a GDPR, this data is stored until the data subject revokes his/her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) of the GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment or initiation of a contract and/or we do not have a legitimate interest in continuing to store it.

When processing personal data on the basis of Art. 6 (1) f GDPR, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Article 6(1)(f) of the GDPR, such data shall be stored until the data subject exercises his or her right to object pursuant to Article 21(2) of the GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Use of social media plugins

On our website, so-called social plugins (“plugins”) of the social network Instagram are used. The plugins are marked with the Instagram logo.

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to Instagram’s servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to a server of Instagram and stored there.

The described data processing operations are carried out on the basis of Instagram’s legitimate interests in displaying personalised advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Instagram service.

If you do not want Instagram to directly assign the data collected via our website to your profile, you must log out of Instagram before visiting our website. You can also object to the loading of the plugins and thus the data processing operations described above for the future using add-ons for your browser, e.g., the script blocker “NoScript” (http://noscript.net/).

For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Instagram.

Closing

Data processing in third countries

If we process data in a third country (i.e., outside the United Kingdom) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognised level of data protection, contractual obligation through so-called standard contractual clauses, in the presence of certifications or binding internal data protection regulations.

Economic analysis and market research

For business reasons and in order to be able to recognise market trends, wishes of contractual partners and users, we analyse the data we have on business transactions, contracts, inquiries, etc., whereby the group of persons concerned may include contractual partners, interested parties, customers, visitors and users of our website.

The analysis is carried out for the purpose of business evaluations, marketing and market research (e.g., to determine customer groups with different characteristics). In doing so, we may, if available, take into account the profiles of registered users together with their details, e.g., regarding services used. The analysis serve us alone and are not disclosed externally, unless they are anonymous analysis with summarised, i.e., anonymised values. Furthermore, we take the privacy of the users into consideration and process the data for the analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g., as summarised data).

Provision of the website and web hosting

In order to provide our website securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the website can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed in the course of providing the hosting service may include all information relating to the users of our online service that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of websites to browsers, and all entries made within our website or websites.

Online marketing

We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and other content (collectively, “content”) based on potential user interests and measuring its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored within the scope of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing procedure and analysed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, clear data can be assigned to the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedure we use, and the network links the users’ profiles with the aforementioned data. We ask you to note that users may enter into additional agreements with the providers, e.g., by giving their consent as part of the registration process.

In principle, we only receive access to summarised information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal basis: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services).

Obligation to provide personal data

You are not obliged to provide us with personal data. However, depending on the individual case, the provision of certain personal data may be necessary for the provision of the above services. If you do not provide us with this personal data, we may not be able to provide the service.

Automated decision-making

We do not use automated decision-making or profiling.

Accuracy

It is important that the data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.

External Links

Our website contains links to the online offers of other providers. We hereby point out that we have no influence on the content of the linked online offers and the compliance with data protection regulations by their providers.

Changes and updates to the privacy policy

We kindly ask you to regularly inform yourself about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing activities we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

Concerns and Contact

If you have any concerns about a possible compromise of your privacy or misuse of your personal data on our part, or any other questions or comments, you can contact us via the instagram @Patt3rnupldn, email [email protected] or call 07903461883